What do the behaviour change questions look like?

Each of the behaviour change questions that follow a tried and tested pattern. For example, when we asked about car use we use a question that looks like this;

• I sometimes feel I should reduce the number of journeys I make by car.
• I often feel I should reduce the number of journeys I make by car.
• I am starting to reduce the number of journeys I make by car.
• I have tried to reduce the number of journeys I make by car, but have found it hard to stick to.
• I have reduced the number of journeys I make by car and think I could reduce them more.
• I have reduced the number of journeys I make by car and cannot reduce them further.
• I don't think it is necessary to reduce the number of journeys I make by car because I don't see car use as an issue.

In the Lite Account, this is a stand alone question. The Silver Account also seek to find out a bit more about why a person has made their choice by providing an input field for more information.