What will the reports tell me?

The baseline report will show you all your participants’ responses to the questions on the behaviour areas, demographic information and information around the levels of social capital in the area you are working. All this information will be helpful in planning the community engagement activity in your area, as well as showing you what the follow-up survey will be measuring against.

The follow-up report shows you how people have changed during the life of your programme. For the Lite Account, this will include headline figures and the collated responses to all your participants responses to the behaviour change questions. For the Silver Account, this data will also include the extra qualitative information that your participants have shared.

The ‘headline figures’ are calculated by collecting together all the steps of change that people have made over the life of your project.

If we imagine that each of the statements in the Change! Tool question sets are the rungs on a ladder, in the headline figures we calculate how many rungs up the ladder all the participant have climbed.

For example if a participant was to start in the baseline survey by telling us they, “sometimes feel [they] should reduce the number of journeys [they] make by car”, and then in the follow-up survey they recorded that they were, “starting to reduce the number of journeys [they] make by car.” The Change Tool! will show that they have made two steps of change.

These Change! Tool steps of change are calculated ensuring that we make appropriate allowances for people who start at any stage on the ladder, and for those who move both up and down, and those who make changes that they find hard to stick to.

Therefore the headline figures in part one of the follow up report show the total number of steps of change that have been made by all participants combined during your project.